Recruiting Tip: How to create an effective recruiting video

It is undeniable how important video and game film have become in the world of college recruiting. An effective, clear, well-thought out video of an athlete in Portland, Ore. can spark the interest of a college coach in Syracuse, N.Y. without the cost of a recruiting trip. Just think about how valuable that is to a college coach! While video alone may not land you a scholarship, it can certainly serve as an introduction to the coaching staff at all the schools you are most interested in.

By simply sending an email with a link to your highlight video, you can be evaluated by any college coach in the country. Every year college coaches find athletes because of their recruiting video. This applies to all levels and every sport. Whether you are a Division I or Division III recruit, your video can get you noticed by the right college coaches.

Not every athlete is the same; therefore, there is no blueprint to a perfect recruiting video. You need to be creative and find what works best for the attributes you are trying to showcase. Here are a few key tips:

  • Keep it short: Two or three minutes is long enough. A coach is going to decide if he or she is interested in the first 45 seconds.
  • Your GPA and standardized test scores along with a few key stats at the beginning of the video would be beneficial.
  • Put your best highlights first: You only get one chance at a first impression.

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